Today 21 May is UNESCO's World Day of Cultural Diversity for Dialogue and Development. Telefónica Deutschland is not only committed to diversity and gender equality, but also has employees from 74 different cultures in Germany alone. From A for Afghanistan to V for United States: The Telefónica Deutschland team consists of 74 different cultures. Numerous colleagues have their roots in Spain, the USA, Croatia, Turkey, Italy and Greece. But there are also more distant countries like Australia or Mauritius.
Telefónica makes a global commitment to a “new digital deal” with the goal of delivering responsible digitalisation that benefits everybody. With ethical principles to govern the application of artificial intelligence as well as nationwide support programs such as “Digital Mobility for Seniors”, Telefónica Deutschland is promoting practical steps. The telecommunications company presented the current and German edition of its Digital Manifesto to politicians and association representatives on 8 May 2019 in Berlin.
"The Telefónica Group has declared worldwide that it will only use artificial intelligence in accordance with explicitly formulated ethical principles", said Telefónica Deutschland CEO Markus Haas at the Telefónica BASECAMP in Berlin on 13 February 2019. Telefónica Deutschland has interpreted these principles for the local market. They are intended to give the company direction when it is working with data and artificial intelligence, thereby supporting the positive impact of technology on society.
Large cities are faced with constantly increasing pollution. But before cities can take specific measures against this problem, they first have to know where pollution is especially high. To this end, they require extensive data. As part of a pilot project in Nuremberg, for the first time, a method was developed that enables the analysis of traffic flows, and subsequently of air quality, using anonymised mobile network data. The approach is promising, which is why the methodology will be further developed in a follow-up project.
The overburdening of city transport systems is becoming an increasing challenge. But before cities can take concrete action, they need to gather precise traffic data. This is often very time consuming and expensive. A study by the Fraunhofer Institute for Industrial Engineering IAO in cooperation with Telefónica NEXT and the data analysis specialist Teralytics found that mobile network data can make a positive contribution to transport planning.
Digitisation opens up new social-commitment opportunities for young people in particular.
ProFuturo, the great digital education project for underprivileged children and adolescents sponsored by the Telefónica Foundation and the “la Caixa” Banking Foundation through their presidents, César Alierta and Isidro Fainè, has already brought education to two million boys, girls, and adolescents in Latin America and Africa.
27,000 Think Big participants have realized 1,300 ideas | In 2013, 60 projects will receive an additional 1,000 euros in funding | Peer Scout programme expanded: Experienced project makers coach other young people with their own budgets
Companies and social entrepreneurs can learn a lot from one another if they meet at eye level.
In the Corporate Responsibility category of the 2012 Politikaward, Telefónica was ranked first with its Think Big programme, leaving behind a total of four CR programmes from companies such as Thyssen Krupp and Coca-Cola
Ten young people involved in Think Big rocked Mannheim's SAP Arena yesterday at the benefit concert "Xavier Naidoo and Bülent Ceylan - Together for our children"
120 young people came to Munich from 19 to 21 October for the Think Big project fair with the goal of further qualification. 10 additional Think Big projects are receiving a support of 1,000 euros to make their ideas even greater.
Fifty young people from the UK, Ireland and the Czech Republic have developed their ideas with the help of experts and Campuseros | Jury chose best app of Think Big App Workshop at the Campus Party in Berlin.
Together with young actor Jimi Blue Ochsenknecht, 45 young people from the Thing Big programme showed that young people have lots of good ideas and want to make a difference with a very special campaign on Hamburg's Jungfernstieg shopping street.
10 selected projects are given funding of 1,000 euros | Start of the next stage of the Peer Scout programme | Young people from all over Germany shared experiences and inspired each other
An idea can become really big, as seen in the case of the song "World Citizen" by musician Jahcoustix featuring reggae star Shaggy.
Over 280 employees and managers from Telefónica Germany put their knowledge to good use helping young people with their projects.
Supporting young people’s good ideas and encouraging their own initiatives are once again the objectives of the Think Big programme run by Telefónica Germany and the German Children and Youth Foundation (DKJS) for 2012.
Effective immediately, Claudia von Bothmer assumes the position Head of Corporate Responsibility at Telefónica Germany.
Youngsters have worked on more than 400 project ideas as part of the Think Big programme of Telefónica Germany and the German Children and Youth Foundation (DKJS) | The plan is to reach 50,000 young people by 2015
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